Tag ~marketing tech

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How to land the top spot in Google search with featured snippets in 2021

Klaviyo could be the rare startup to defend a latestage 2021 valuation

ActionIQ nabs 30M led by A16Z to bring big data targeting to marketers

5 growth marketing predictions for 2022

The death of identity: Knowing your customer in the age of data privacy

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly

Pitch Deck Teardown: Qortexs 10M Seed deck

After talking to marketing leaders for a year heres my advice for CEOs

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

6point checklist for making sure your sustainability tech pitch is newsworthy

After 30 years Crossing the Chasm is due for a refresh

Klaviyo could break the unicorn IPO logjam

Building customerfirst relationships in a privacyfirst world is critical

Signpost nabs 52M to help SMBs collect reviews and marketing collateral like bigger rivals

5 tips for brands that want to succeed in the new era of influencer marketing

Cordial which personalizes and automates crosschannel messaging campaigns raises 50M

Drama and quirk arent necessary for startup success

5 cantmiss strategies to break through in a crowded market

The truth about SDK integrations and their impact on developers

How Klaviyo used data and nocode to transform owned marketing

Typeform takes 135M to tickle more marketers

Creative ad tech is on the cusp of a revolution and VCs should take note

5 advancedish SEO tactics to win in 2021

5 companies doing growth marketing right

Never express your use of funds slide as percentages

Yotpo raises 75M for its ecommerce marketing cloud

How to improve retention growth marketings golden metric

4 ways to leverage ROAS to triple lead generation

5 ways to seize the opportunities created by recent chaos in ad tech

4 proven approaches to CX strategy that make customers feel loved

Hope and hype: Avoiding ad fraud in the hot connected TV market

The demise of browser cookies could create a Golden Age of digital marketing

Whats driving the global surge in retail media spending

Can advertising scale in VR

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

Demand Curve: Email marketing tactics that convert subscribers into customers

The Klaviyo EC1

How to Choose the Right CRM Platform for Your Small Business

Marketing Techniques Your Startup Must Master to Succeed

Seattles Usermind raises 235M as demand for its marketing tech grows

How to implement an effective chatbot program

Creative adtech is on the cusp of a revolution and VCs should take note

3 data strategies for selling to developers

How Klaviyo transformed from a lifestyle business into a 415B email titan

Where will our data go when cookies disappear

The advertising slowdown is dinging Big Tech

Even startups on tight budgets can maximize their marketing impact

Me too investing is eating returns

Marketing in 2021 is emotional and not just transactional