Tag ~marketing tech

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Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

Seattles Usermind raises 235M as demand for its marketing tech grows

The death of identity: Knowing your customer in the age of data privacy

What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly

Marketing Techniques Your Startup Must Master to Succeed

Can advertising scale in VR

Cordial which personalizes and automates crosschannel messaging campaigns raises 50M

4 ways to leverage ROAS to triple lead generation

How to land the top spot in Google search with featured snippets in 2021

The Klaviyo EC1

Never express your use of funds slide as percentages

Klaviyo could be the rare startup to defend a latestage 2021 valuation

How to implement an effective chatbot program

Yotpo raises 75M for its ecommerce marketing cloud

The truth about SDK integrations and their impact on developers

Whats driving the global surge in retail media spending

Even startups on tight budgets can maximize their marketing impact

6point checklist for making sure your sustainability tech pitch is newsworthy

How Klaviyo transformed from a lifestyle business into a 415B email titan

Signpost nabs 52M to help SMBs collect reviews and marketing collateral like bigger rivals

Building customerfirst relationships in a privacyfirst world is critical

After 30 years Crossing the Chasm is due for a refresh

Me too investing is eating returns

Where top VCs are investing in adtech and martech

Typeform takes 135M to tickle more marketers

5 growth marketing predictions for 2022

Hope and hype: Avoiding ad fraud in the hot connected TV market

Drama and quirk arent necessary for startup success

Marketing in 2021 is emotional and not just transactional

How to improve retention growth marketings golden metric

4 proven approaches to CX strategy that make customers feel loved

5 cantmiss strategies to break through in a crowded market

5 tips for brands that want to succeed in the new era of influencer marketing

5 advancedish SEO tactics to win in 2021

Demand Curve: Email marketing tactics that convert subscribers into customers

The advertising slowdown is dinging Big Tech

Klaviyo could break the unicorn IPO logjam

Creative adtech is on the cusp of a revolution and VCs should take note

Zeta Global acquires commenting service Disqus

One CMOs honest take on the modern chief marketing role

The demise of browser cookies could create a Golden Age of digital marketing

Where will our data go when cookies disappear

After talking to marketing leaders for a year heres my advice for CEOs

3 data strategies for selling to developers

5 companies doing growth marketing right

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

Creative ad tech is on the cusp of a revolution and VCs should take note

5 ways to seize the opportunities created by recent chaos in ad tech

How Klaviyo used data and nocode to transform owned marketing

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets