Tag ~marketing tech

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Where will our data go when cookies disappear

After talking to marketing leaders for a year heres my advice for CEOs

Klaviyo could be the rare startup to defend a latestage 2021 valuation

How Klaviyo transformed from a lifestyle business into a 415B email titan

5 advancedish SEO tactics to win in 2021

5 tips for brands that want to succeed in the new era of influencer marketing

3 data strategies for selling to developers

5 growth marketing predictions for 2022

The advertising slowdown is dinging Big Tech

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

Typeform takes 135M to tickle more marketers

One CMOs honest take on the modern chief marketing role

Never express your use of funds slide as percentages

Signpost nabs 52M to help SMBs collect reviews and marketing collateral like bigger rivals

How Klaviyo used data and nocode to transform owned marketing

How to implement an effective chatbot program

6point checklist for making sure your sustainability tech pitch is newsworthy

4 proven approaches to CX strategy that make customers feel loved

After 30 years Crossing the Chasm is due for a refresh

The demise of browser cookies could create a Golden Age of digital marketing

Hope and hype: Avoiding ad fraud in the hot connected TV market

Marketing in 2021 is emotional and not just transactional

Drama and quirk arent necessary for startup success

Can advertising scale in VR

Creative ad tech is on the cusp of a revolution and VCs should take note

Where top VCs are investing in adtech and martech

The truth about SDK integrations and their impact on developers

Marketing Techniques Your Startup Must Master to Succeed

Zeta Global acquires commenting service Disqus

Creative adtech is on the cusp of a revolution and VCs should take note

Cordial which personalizes and automates crosschannel messaging campaigns raises 50M

What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly

Move over SEO Profound is helping brands with AI search optimization

How to improve retention growth marketings golden metric

ActionIQ nabs 30M led by A16Z to bring big data targeting to marketers

How to land the top spot in Google search with featured snippets in 2021

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

5 cantmiss strategies to break through in a crowded market

Yotpo raises 75M for its ecommerce marketing cloud

Klaviyo could break the unicorn IPO logjam

5 ways to seize the opportunities created by recent chaos in ad tech

Pitch Deck Teardown: Qortexs 10M Seed deck

Demand Curve: Email marketing tactics that convert subscribers into customers

Even startups on tight budgets can maximize their marketing impact

The Klaviyo EC1

5 companies doing growth marketing right

The death of identity: Knowing your customer in the age of data privacy

Whats driving the global surge in retail media spending

Me too investing is eating returns

4 ways to leverage ROAS to triple lead generation