Tag ~marketing tech

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5 tips for brands that want to succeed in the new era of influencer marketing

Typeform takes 135M to tickle more marketers

How to implement an effective chatbot program

Building customerfirst relationships in a privacyfirst world is critical

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

Cordial which personalizes and automates crosschannel messaging campaigns raises 50M

ActionIQ nabs 30M led by A16Z to bring big data targeting to marketers

The Klaviyo EC1

Drama and quirk arent necessary for startup success

Where top VCs are investing in adtech and martech

The demise of browser cookies could create a Golden Age of digital marketing

Demand Curve: Email marketing tactics that convert subscribers into customers

Klaviyo could break the unicorn IPO logjam

Yotpo raises 75M for its ecommerce marketing cloud

How to land the top spot in Google search with featured snippets in 2021

3 data strategies for selling to developers

What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly

After 30 years Crossing the Chasm is due for a refresh

The truth about SDK integrations and their impact on developers

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

After talking to marketing leaders for a year heres my advice for CEOs

How Klaviyo transformed from a lifestyle business into a 415B email titan

Where will our data go when cookies disappear

Marketing Techniques Your Startup Must Master to Succeed

Can advertising scale in VR

5 growth marketing predictions for 2022

Even startups on tight budgets can maximize their marketing impact

Me too investing is eating returns

Klaviyo could be the rare startup to defend a latestage 2021 valuation

Never express your use of funds slide as percentages

Whats driving the global surge in retail media spending

Seattles Usermind raises 235M as demand for its marketing tech grows

5 ways to seize the opportunities created by recent chaos in ad tech

How to improve retention growth marketings golden metric

6point checklist for making sure your sustainability tech pitch is newsworthy

How Klaviyo used data and nocode to transform owned marketing

Hope and hype: Avoiding ad fraud in the hot connected TV market

4 proven approaches to CX strategy that make customers feel loved

4 ways to leverage ROAS to triple lead generation

Zeta Global acquires commenting service Disqus

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

Pitch Deck Teardown: Qortexs 10M Seed deck

The advertising slowdown is dinging Big Tech

5 cantmiss strategies to break through in a crowded market

Signpost nabs 52M to help SMBs collect reviews and marketing collateral like bigger rivals

5 companies doing growth marketing right

5 advancedish SEO tactics to win in 2021

One CMOs honest take on the modern chief marketing role

Move over SEO Profound is helping brands with AI search optimization

Marketing in 2021 is emotional and not just transactional