Tag ~marketing tech

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How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

The advertising slowdown is dinging Big Tech

Zeta Global acquires commenting service Disqus

How to implement an effective chatbot program

Whats driving the global surge in retail media spending

Creative ad tech is on the cusp of a revolution and VCs should take note

Typeform takes 135M to tickle more marketers

Klaviyo could break the unicorn IPO logjam

Me too investing is eating returns

5 cantmiss strategies to break through in a crowded market

Where will our data go when cookies disappear

5 growth marketing predictions for 2022

How to improve retention growth marketings golden metric

Where top VCs are investing in adtech and martech

Demand Curve: Email marketing tactics that convert subscribers into customers

One CMOs honest take on the modern chief marketing role

Building customerfirst relationships in a privacyfirst world is critical

Creative adtech is on the cusp of a revolution and VCs should take note

Never express your use of funds slide as percentages

Seattles Usermind raises 235M as demand for its marketing tech grows

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

Marketing in 2021 is emotional and not just transactional

After talking to marketing leaders for a year heres my advice for CEOs

5 ways to seize the opportunities created by recent chaos in ad tech

4 ways to leverage ROAS to triple lead generation

How Klaviyo transformed from a lifestyle business into a 415B email titan

Cordial which personalizes and automates crosschannel messaging campaigns raises 50M

3 data strategies for selling to developers

Even startups on tight budgets can maximize their marketing impact

The truth about SDK integrations and their impact on developers

5 advancedish SEO tactics to win in 2021

Yotpo raises 75M for its ecommerce marketing cloud

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

5 companies doing growth marketing right

Pitch Deck Teardown: Qortexs 10M Seed deck

Move over SEO Profound is helping brands with AI search optimization

After 30 years Crossing the Chasm is due for a refresh

The demise of browser cookies could create a Golden Age of digital marketing

Marketing Techniques Your Startup Must Master to Succeed

Drama and quirk arent necessary for startup success

The death of identity: Knowing your customer in the age of data privacy

4 proven approaches to CX strategy that make customers feel loved

What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly

How Klaviyo used data and nocode to transform owned marketing

Can advertising scale in VR

5 tips for brands that want to succeed in the new era of influencer marketing

ActionIQ nabs 30M led by A16Z to bring big data targeting to marketers

Hope and hype: Avoiding ad fraud in the hot connected TV market

How to land the top spot in Google search with featured snippets in 2021

Signpost nabs 52M to help SMBs collect reviews and marketing collateral like bigger rivals